Privacy & Security Policy

We respect your privacy

At Purify4Life we strive to deliver outstanding service to all our customers. As part of this commitment, we take the issue of your privacy very seriously. That’s why we’ve developed this Privacy Policy which provides you with an explanation of what information we collect and how we use any personal information obtained about you. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. By accessing this website, you indicate your acceptance of this Privacy Policy.

The Information we collect and why

Information You Volunteer

We collect personal information that you knowingly and voluntarily provide, for example when you make an enquiry about our services or when you choose to book an appointment over the phone or through our form online on our website This information may include (amongst other things) your name, address, telephone number and email address. This personal information is only used to respond to your enquiry or to process your booking. This information will also be stored in our client and trainer database, which is under the subdomain,

Information Sent to Us by Your Web Browser

We collect information that is sent to us by your web browser. This information includes your IP address, the date of your visit and the name of your browser and operating system. We collect this non-personal information to create web statistics that help us improve our website for our visitors.

Information Collected Using “Cookies”

In addition, we may use cookies to store and collect information regarding your usage of our site so that we can deliver content specific to your interests and improve your experience whilst at our site. Cookies can only identify you as a unique, anonymous user of our website and do not contain any personal information about you. If you prefer, you can set your browser to block cookies or you can delete cookies once you have left our website. Access to our website is not dependent upon the use of cookies and currently all features of our website will still be available even if you choose to block cookies.


Some of the cookies we use are provided by Google Analytics and these are used to collect information about how visitors use our site. We use this information to help us improve the site and the user experience of users. Again, these cookies collect information in an anonymous form, including numbers of visitors to the site, the pages visited and where visitors have come to the site from.

Disclosure of your information

We are committed to keeping the personal information that you give us both private and secure. We collect and process your personal information in accordance with the Data Protection Act 1998 and we do not sell, share or otherwise transfer personal data to any third parties without consent, or, unless required by law. The personal information you provide to us will be retained only for as long as necessary to fulfil the purposes for which the information was collected or as required by law. We may share your personal information with any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006.

We may share your information with selected third parties including:

  • Business partners, suppliers and subcontractors (such as your allocated personal trainer) for the performance of any contract we enter into with them or you.
  • Analytics and search engine providers that assist us in the improvement and optimisation of our site.
  • Advertisers and advertising networks that require the data to serve relevant adverts to you and others. We do not disclose information about identifiable individuals to our advertisers, but we may provide them with aggregate information about our users. We may make use of the personal data we have collected from you to enable us to comply with our advertisers’ wishes by displaying their advertisement to that target audience.
  • If we sell our business or assets. Should such a sale occur, we will use reasonable efforts to direct the transferee to use personal information you have provided to us in a manner consistent with our Privacy Policy.

Where we store your Personal Data

The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (“EEA”). It may also be processed by staff operating outside the EEA who work for or with us. Such staff may be engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.


We do not store card details on our server. Credit and debit card payments are processed by Stripe (


Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Newsletters & Promotions

We operate an optional opt-in policy which means that when you request information from us or make a booking, we may add you to our database. From time to time, we may use the information you have provided us with to contact you with our newsletter or with other relevant offers or promotions that we feel may be of interest to you. If you don’t wish to be added to our database or if, at any time, you would like us to stop contacting you, simply email us at:

Changing or removing your details

We strive to maintain the accuracy of the personal information we hold and to keep such information up-to-date. If at any time you wish to change, update or remove your personal information from our records please email


This Privacy Policy may be updated or modified from time-to-time by posting the revised version on this page of our website. Your use of our Website following such changes constitutes your agreement to the revised Privacy Policy.

Access to Information

The Act gives you the right to access information held about you. Your right of access can be exercised in accordance with the Act. Any access request may be subject to a fee of £10 to meet our costs in providing you with details of the information we hold about you.

Changes to our Privacy Policy

Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by email. Please check back frequently to see any updates or changes to our privacy policy. From 26th March 2019, the law will be changing on how we handle personal data. Purify4Life is committed to making sure your data is kept safe and in accordance with GDPR.

Safeguarding Information

Purify4Life recognises its duty and responsibility for protecting the online privacy of your personal information. If you have questions or comments of your personal information, please contact us at You may also use this email address to communicate any concerns you may have regarding our Privacy Policy.